MERCEDES-BENZ – BEHIND FASCINATION

JungVonMatt/LLR | Hamburg

The new Mercedes-Benz Viano is more than a functional van – it triggers emotions.
We demonstrated this by carrying out four experiments to test the physical reactions of drivers and passengers inside the different Viano models.
We visualized the results which became the design elements in the campaign.

Based on the style of the print ads users could create their bespoke desktop background using the (em)motion of their cursor